Initial public offering (IPO) or stock market launch is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (individual) investors; an IPO is underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as floating, or going public, a privately held company is transformed into a public company. Initial public offerings can be used: to raise new equity capital for the company concerned; to monetize the investments of private shareholders such as company founders or private equity investors; and to enable easy trading of existing holdings or future capital raising by becoming publicly traded enterprises. After the IPO, shares traded freely in the open market(stock exchanges). In recent years, a number of large-scale IPOs of Mainland China enterprises were launched in Hong Kong, thus making Hong Kong the hottest IPO market in the world.

At Anuenue Securities Limited, we are pleased to bring customers the convenience of an eIPO platform (the online yellow IPO form). Now you may utilize our online IPO subscription service to apply for shares of listing candidates. The deadline for eIPO applications is normally 9:00 am on the day of the cut-off of paper IPO applications. The amount for the allotted number of shares will be deducted from your designated brokerage account directly on the IPO closing date. Meanwhile, the allotted shares will be deposited automatically into your brokerage account so that you can trade that company's shares on its very first trading day.